Back in the early days of search engine optimization, the more keywords, the better. By stuffing tons of keywords in your content, you were more likely to reach people who were searching for information online. And more hits on your content obviously means more money. However, some recent changes in the SEO world have come about, and content publishers that use too many keywords are blacklisted from search engines. This means that all their hard work is for nothing and potential customers and hits on their content are passing them by.
While these SEO changes have helped decrease the frustration end-users deal with when searching for information only to find gibberish full of keywords and junk content, this also punishes legitimate publishers who put out great content. So, what can you do tomake sure your content is in keeping with the current standards and still be able to reach out to those looking for it? We’ve put together a list to help you strike the proper balance.
1. Don’t overstuff your content with keywords. A good rule of thumb is to have a keyword density of 2-5% in any given piece of content. There are some great websites out there that can analyze your keyword density for you, free of charge. Just plug your content in and they’ll do the rest. On the opposite end of the spectrum, this will also help you to ensure that you have enough keywords to make your content visible by search engines and get you top rankings in search results.
2. Publish quality content. You can be black-listed from search engines for publishing content that is poorly written and full of gibberish. Users who are searching for information don’t want to land on a page full of random words that were run through a content spinner and then stuffed full of keywords. Make your content count! Keep it factual and informative to give your visitors what they are looking for and keep them coming back.
3. Take a class in SEO. There are many free or low-cost tutorials online that deal with proper use of keywords. Now that Internet marketing is becoming so huge for businesses, a lot of community and junior colleges are offering courses on this subject. These classes will help you learn proper use of keywords to bring more attention to your web content and build a bigger online presence.
If you aren’t savvy with SEO concepts but want to reach out to a larger market through search engine optimization techniques, you should contact a content optimization expert. Companies like Media Whiz and others in the SEO game do more than just online marketing. This newer generation of Internet-based media companies completely reconfigure your business site so that they are optimized with a blog, social media widgets, and SEO techniques.